Inclusivity wasn't an afterthought — it was a design constraint. With millions of customers across vastly different households, a one-size-fits-all visual approach was never going to work. Nowhere was this more apparent than in the household module, where I was asking users how many people they cook for

My first instinct was photography of families eating together. But no combination of images could authentically represent the full spectrum of households we served — and choosing one interpretation meant excluding another. The solution came from stepping back from faces entirely. Hands reaching into frame, holding food, became the visual language instead. Hands are universal. They don't prescribe what a household should look like — they simply invite everyone into the same moment.