I co-founded Mini Monkey Mafia, an NFT collection that sold out within 3 hours.
Context
Context
My cofounder and I successfully took advantage of a hype cycle in finance.
Mini Monkey Mafia was created amidst the ever-growing popularity around decentralized finance in 2021.
I was the sole designer for Mini Monkey Mafia, crafting assets for over 5,000 monkeys sold on the Ethereum blockchain. All assets were crafted using Figma vectors
My cofounder and I successfully took advantage of a hype cycle in finance.
Mini Monkey Mafia was created amidst the ever-growing popularity around decentralized finance in 2021.
I was the sole designer for Mini Monkey Mafia, crafting assets for over 5,000 monkeys sold on the Ethereum blockchain. All assets were crafted using Figma vectors
Role
Role
Illustration
Illustration
Tools
Tools
Figma
Figma
Team
Team
Christine Gu, Alex Wolfe
Christine Gu, Alex Wolfe
Timeline
Timeline
June 2021 - March 2022
June 2021 - March 2022
My cofounder and I organically built a community of over 25,000 members across all social media platforms and used our reach to expand the collection.
My cofounder and I organically built a community of over 25,000 members across all social media platforms and used our reach to expand the collection.
My cofounder and I organically built a community of over 25,000 members across all social media platforms and used our reach to expand the collection.
Our aim with the NFT collection was to test whether our team could create something both compelling and viral enough to achieve significant outreach. Our success surpassed these goals, leading to the expansion of the collection into new ventures.
Our aim with the NFT collection was to test whether our team could create something both compelling and viral enough to achieve significant outreach. Our success surpassed these goals, leading to the expansion of the collection into new ventures.
Our aim with the NFT collection was to test whether our team could create something both compelling and viral enough to achieve significant outreach. Our success surpassed these goals, leading to the expansion of the collection into new ventures.
Within hours of launching, our team generated over half a million dollars in profits.
Within hours of launching, our team generated over half a million dollars in profits.
Within hours of launching, our team generated over half a million dollars in profits.
Mini Monkey Mafia sold out within 3 hours of launching. This granted our team adequate funding to explore various opportunities and endeavors.
On the creative end, I spearheaded baby monkey mafia, scavenger monkeys, and mutant monkey mafia.
Mini Monkey Mafia sold out within 3 hours of launching. This granted our team adequate funding to explore various opportunities and endeavors.
On the creative end, I spearheaded baby monkey mafia, scavenger monkeys, and mutant monkey mafia.
Mini Monkey Mafia sold out within 3 hours of launching. This granted our team adequate funding to explore various opportunities and endeavors.
On the creative end, I spearheaded baby monkey mafia, scavenger monkeys, and mutant monkey mafia.
15+ partnerships successfully secured, expanding our collection's influence.
15+ partnerships successfully secured, expanding our collection's influence.
15+ partnerships successfully secured, expanding our collection's influence.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over 15+ companies and organizations for partnerships, contests, and prizes. Artistically this resulted in a series of unique, 1/1 monkeys.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over 15+ companies and organizations for partnerships, contests, and prizes. Artistically this resulted in a series of unique, 1/1 monkeys.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over 15+ companies and organizations for partnerships, contests, and prizes. Artistically this resulted in a series of unique, 1/1 monkeys.
What difference was made?
Discord
Discord
15,000 followers
My co-founder and I organically grew our outreach on Discord over the course of 3 months
My co-founder and I organically grew our outreach on Discord over the course of 3 months
