I co-founded Mini Monkey Mafia, an NFT collection that sold out within 3 hours.
Role
Tools
Figma, Adobe Illustrator
Team
Christine Gu, Alex Wolfe
Year
2021-2022
We organically built a community of over 25,000 members across all social media platforms and used our reach to expand the collection.
Our aim with the NFT collection was to test whether our team could create something both compelling and viral enough to achieve significant outreach. Our success surpassed these goals, leading to the expansion of the collection into new ventures.
Within hours of launching, we generated over half a million dollars in profits.
Mini Monkey Mafia sold out within 3 hours of launching. This granted our team adequate funding to explore various opportunities and endeavors. On the creative end, I spearheaded baby monkey mafia, scavenger monkeys, and mutant monkey mafia.
15+ partnerships successfully secured, expanding our collection's influence.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over 15+ companies and organizations for partnerships, contests, and prizes. Artistically this resulted in a series of unique, 1/1 monkeys.
