Mini Monkey Mafia.
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Mini Monkey Mafia.
Navigation

Work

Playground

About me

Resume

Medium

Get in touch

Mini Mokey Mafia.
Mini Mokey Mafia.

I co-founded an NFT collection with my friend, Alex Wolfe in the summer of 2021 that sold out within 3 hours.

5,000+ monkeys going bananas on the Ethereum blockchain

Mini Monkey Mafia was created amidst the ever-growing hype around decentralized finance in 2021 by two cofounders determination to learn about, and make their mark on the blockchain

Role

Co-founder, designer

Role

Co-founder, designer

Role

Co-founder, designer

Team

Christine Gu, Alex Wolfe

Team

Christine Gu, Alex Wolfe

Team

Christine Gu, Alex Wolfe

Tools

Figma

Tools

Figma

Tools

Figma

Timeline

June 2021 - March 2022

Timeline

June 2021 - March 2022

Timeline

June 2021 - March 2022

Pooling together our expertise, my cofounder and I were determined to make our mark on the blockchain

Create a digital token (NFT) that is artistically captivating

Achieve a complete sell out of the collection within an increasingly saturated NFT market

10,000+ Twitter Followers and 15,000+ Discord Members helped us sell out our entire collection within 3 hours

Our relentless engagement with the community, investing hours daily in social media interactions, fostered immense growth and culminated in a lightning-fast sell-out. 

10,000+ Twitter Followers and 15,000+ Discord Members helped us sell out our entire collection within 3 hours

Our relentless engagement with the community, investing hours daily in social media interactions, fostered immense growth and culminated in a lightning-fast sell-out. 

10,000+ Twitter Followers and 15,000+ Discord Members helped us sell out our entire collection within 3 hours

Our relentless engagement with the community, investing hours daily in social media interactions, fostered immense growth and culminated in a lightning-fast sell-out. 

To sustain our massive user base, we built a strong brand identity around the concept of a the"mafia", and gamified experiences to tie in additional trends that were ongoing in the NFT space such as scavenger hunts and mutant monkeys

These efforts proved to be widely successful in the short term. However, long term success demanded stronger efforts to diversify our collection and engage in various industries.

Baby Monkey Mafia

The next generation.

Mutant monkey 1

Mutant monkey 2

Mutant monkey 3

Mutant monkey mafia

Lab experiment gone haywire

Mutant 1

Mutant 2

Mutant 3

Mutant monkey mafia

Lab experiment gone haywire

Mutant 1

Mutant 2

Mutant 3

Mutant monkey mafia

Lab experiment gone haywire

$NANA Coins

Earned through Discord engagement. Redeemed for prizes

$NANA Coins

Earned through Discord engagement. Redeemed for prizes

$NANA Coins

Earned through Discord engagement. Redeemed for prizes

50+ Contests

Daily, weekly, and monthly challenges for community members

50+ Contests

Daily, weekly, and monthly challenges for community members

50+ Contests

Daily, weekly, and monthly challenges for community members

15+ Partnerships

Promotions and projects with other blockchain projects

15+ Partnerships

Promotions and projects with other blockchain projects

15+ Partnerships

Promotions and projects with other blockchain projects

Inferno

Marino

Olympus

Godfather monkeys

Leaders of the mafia clans

Inferno

Marino

Olympus

Godfather monkeys

Leaders of the mafia clans

Godfather monkeys

Leaders of the mafia clans

Inferno

Marino

Olympus

Scavenger Monkeys

During Halloween season, I released a series of puzzles that users could solve in exchange for an exclusive 1/1 scavenger monkey

1/1 Monkeys

We made exclusive art pieces that were auctioned off or given away as prizes in parallel to world events, partnerships, sponsorships, etc.

Leadership on Mini Monkey Mafia has been transferred to the community

With mounting financial constraints and exhaustion from managing the burgeoning community, my co-founder and I resolved to move on from Mini Monkey Mafia, transferring ownership to the community. This decision, though tough, imparted invaluable lessons on leadership, growth, and scalability, prompting a reevaluation of our paths in the web3 space.

Join the mafia

I've released the files. Feel free to create your own monkey

Work

Playground

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