I co-founded Mini Monkey Mafia, an NFT collection that sold out in 3 hours.
I co-founded Mini Monkey Mafia, an NFT collection that sold out in 3 hours.
I co-founded Mini Monkey Mafia, an NFT collection that sold out in 3 hours.
Context
Context
My cofounder and I successfully took advantage of a hype cycle in finance.
My cofounder and I successfully took advantage of a hype cycle in finance.
Mini Monkey Mafia was created amidst the ever-growing popularity around decentralized finance in 2021.
Mini Monkey Mafia was created amidst the ever-growing popularity around decentralized finance in 2021.
I was the sole designer, crafting assets for over 5,000 monkeys sold on the Ethereum blockchain. All assets were crafted using Figma vectors
I was the sole designer for Mini Monkey Mafia, crafting assets for over 5,000 monkeys sold on the Ethereum blockchain. All assets were crafted using Figma vectors
Role
Role
Illustration
Illustration
Tools
Tools
Figma
Figma
Team
Team
Christine Gu, Alex Wolfe
Christine Gu, Alex Wolfe
Timeline
Timeline
June 2021 - March 2022
June 2021 - March 2022
Building capital
Building capital
Building capital
Going from 0 to 1
Going from 0 to 1
Going from 0 to 1
Mini Monkey Mafia began as a passion project and grew into multiple business ventures that extended from the initial NFT collection
Mini Monkey Mafia began as a passion project and grew into multiple business ventures that extended from the initial NFT collection
Mini Monkey Mafia began as a passion project and grew into multiple business ventures that extended from the initial NFT collection
By carefully studying the decentralized financial space, my cofounder and I took advantage of a technological boom and organically built a community of over 25,000 members across all social media platforms. We used our reach to fundraise and expand
By carefully studying the decentralized financial space, my cofounder and I took advantage of a technological boom and organically built a community of over 25,000 members across all social media platforms. We used our reach to fundraise and expand
By carefully studying the decentralized financial space, my cofounder and I took advantage of a technological boom and organically built a community of over 25,000 members across all social media platforms. We used our reach to fundraise and expand
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Selling out (in 3 hours)
Selling out (in 3 hours)
Selling out (in 3 hours)
Turning social capital into financial capital
Turning social capital into financial capital
Turning social capital into financial capital
Within hours of launching, our team generated over half a million dollars in profits.
Within hours of launching, our team generated over half a million dollars in profits.
Within hours of launching, our team generated over half a million dollars in profits.
This granted our team adequate funding to explore various opportunities and endeavors.
This granted our team adequate funding to explore various opportunities and endeavors.
This granted our team adequate funding to explore various opportunities and endeavors.
On the creative end, I spearheaded a multitude of experimental projects, including baby monkey mafia, scavenger monkeys, and mutant monkey mafia in partnership with other collections and businesses.
On the creative end, I spearheaded a multitude of experimental projects, including baby monkey mafia, scavenger monkeys, and mutant monkey mafia in partnership with other collections and businesses.
On the creative end, I spearheaded a multitude of experimental projects, including baby monkey mafia, scavenger monkeys, and mutant monkey mafia in partnership with other collections and businesses.
15+ partnerships
15+ partnerships
15+ partnerships
Building community
Building community
Building community
Working with other companies helped solidify our influence and reputation.
Working with other companies helped solidify our influence and reputation.
Working with other companies helped solidify our influence and reputation.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over multiple companies and organizations for partnerships, contests, and prizes. This accelerated our influence in the crypto community as we were prolific with our expansion.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over multiple companies and organizations for partnerships, contests, and prizes. This accelerated our influence in the crypto community as we were prolific with our expansion.
As our collection gained traction, we were given the opportunity to work with, and collaborate with over multiple companies and organizations for partnerships, contests, and prizes. This accelerated our influence in the crypto community as we were prolific with our expansion.
Artistically this resulted in a series of unique, 1/1 monkeys.
Artistically this resulted in a series of unique, 1/1 monkeys.
Artistically this resulted in a series of unique, 1/1 monkeys.
What difference was made?
What difference was made?
What difference was made?
Discord
Discord
15,000 members
15,000 members
15,000 members
My co-founder and I organically grew our outreach on Discord over the course of 3 months
My co-founder and I organically grew our outreach on Discord over the course of 3 months
