Side Quests
Side Quests
'22-
'22-
Context
Restaurants in college towns are well positioned for success—surrounded by hungry students and strong local demand. Yet while some thrive, others shut down
Mystery shopping offers a competitive edge by paying customers to anonymously dine at restaurants and provide detailed feedback. After being introduced to this model in NYC, I saw an opportunity to adapt it for vibrant college towns
I designed and prototyped Snack Stack from concept to completion
Tools
Figma, Origami Studio
Timeline
Aug 2023 - Sept 2023
College towns create strong opportunities for both students and local restaurants
With a wide range of dining options clustered near campus, students are eager to explore with friends—while restaurants must find ways to stand out and gain a competitive edge
After each visit, students complete a survey evaluating food quality, service, and overall atmosphere. In exchange, they earn in-app credits for sharing feedback that helps restaurants improve
Redeem rewards
Credits turn into cash or gift cards, all within the app.
Side Quests
'22-
Context
Restaurants in college towns are well positioned for success—surrounded by hungry students and strong local demand. Yet while some thrive, others shut down
Mystery shopping offers a competitive edge by paying customers to anonymously dine at restaurants and provide detailed feedback. After being introduced to this model in NYC, I saw an opportunity to adapt it for vibrant college towns
I designed and prototyped Snack Stack from concept to completion
Tools
Figma, Origami Studio
Timeline
Aug 2023 - Sept 2023
College towns create strong opportunities for both students and local restaurants
With a wide range of dining options clustered near campus, students are eager to explore with friends—while restaurants must find ways to stand out and gain a competitive edge
After each visit, students complete a survey evaluating food quality, service, and overall atmosphere. In exchange, they earn in-app credits for sharing feedback that helps restaurants improve
Redeem rewards
Credits turn into cash or gift cards, all within the app.