Conceptual app I designed from scratch. Snack Stack started off as a redesign I did for a Snackpass interview but developed into something greater after I took creative liberties to enhance the app's social features
College students are craving a space to share their food recommendations with friends
In this internet era, it is pivotal for restaurants to enhance their digital dining experiences in order to keep up with an ever-changing consumer base
One way to achieve this is to successfully capture younger Gen Z audiences who have an appetite for more social sharing experiences
College students are craving a space to share their food recommendations with friends
In this internet era, it is pivotal for restaurants to enhance their digital dining experiences in order to keep up with an ever-changing consumer base
One way to achieve this is to successfully capture younger Gen Z audiences who have an appetite for more social sharing experiences
College students are craving a space to share their food recommendations with friends
In this internet era, it is pivotal for restaurants to enhance their digital dining experiences in order to keep up with an ever-changing consumer base
One way to achieve this is to successfully capture younger Gen Z audiences who have an appetite for more social sharing experiences
Role
UX Design, UI Design, UX Research, Prototyping
Role
UX Design, UI Design, UX Research, Prototyping
Role
UX Design, UI Design, UX Research, Prototyping
Tools
Figma, Origami Studio
Tools
Figma, Origami Studio
Tools
Figma, Origami Studio
Timeline
August 2021
Timeline
August 2021
Timeline
August 2021
The core aim of Snack Stack is to merge and align the social demands of students with the financial desires of restaurants alike
Inspire students to share authentic dining experiences with each other
Position restaurants to tap into a greater share of sales from digital success while cultivating a loyal customer base
The core aim of Snack Stack is to merge and align the social demands of students with the financial desires of restaurants alike
Inspire students to share authentic dining experiences with each other
Position restaurants to tap into a greater share of sales from digital success while cultivating a loyal customer base
The core aim of Snack Stack is to merge and align the social demands of students with the financial desires of restaurants alike
Inspire students to share authentic dining experiences with each other
Position restaurants to tap into a greater share of sales from digital success while cultivating a loyal customer base
300% growth rate for digital restaurant orders
Numbers within the last year
54% of restaurant sales predicted to be digital
Numbers projected for 2025
$863 Billion in online orders
Estimated annual sales for restaurants
80% of students prefer to take restaurant recommendations from their peers.
Only 20% would prefer expert recommendations
Only 20% would prefer expert recommendations
Peers
Experts
80% of students prefer to take restaurant recommendations from their peers.
Only 20% would prefer expert recommendations
Only 20% would prefer expert recommendations
Peers
Experts
80% of students prefer to take restaurant recommendations from their peers.
Only 20% would prefer expert recommendations
Peers
Experts
“I wish there was a simple way to know what all my friends were ordering at restaurants on campus!”
-UMich Senior, Class of 2022
“I wish there was a simple way to know what all my friends were ordering at restaurants on campus!”
-UMich Senior, Class of 2022
“I wish there was a simple way to know what all my friends were ordering at restaurants on campus!”
-UMich Senior, Class of 2022
4 out of 7 Gen Zs
Will decide to dine at a restaurant based on favorable reviews that they read
4 out of 7 Gen Zs
Will decide to dine at a restaurant based on favorable reviews that they read
4 out of 7 Gen Zs
Will decide to dine at a restaurant based on favorable reviews that they read
Create social spaces that encourage sharing amongst student populations
Students have a distinct demographic makeup given their highly social environments. Tapping into a space that fosters relatability is key.
Chat
React
Stickers
Create social spaces that encourage sharing amongst student populations
Students have a distinct demographic makeup given their highly social environments. Tapping into a space that fosters relatability is key.
Chat
React
Stickers
Create social spaces that encourage sharing amongst student populations
Students have a distinct demographic makeup given their highly social environments. Tapping into a space that fosters relatability is key.
Chat
React
Stickers
See what students are ordering at restaurants with ease
Top orders are automatically highlighted and give users the agency to easily place an order on the items that catch their attention
See what students are ordering at restaurants with ease
Top orders are automatically highlighted and give users the agency to easily place an order on the items that catch their attention
See what students are ordering at restaurants with ease
Top orders are automatically highlighted and give users the agency to easily place an order on the items that catch their attention
Stack Stack automatically documents orders and organizes by date, allowing users to focus on sharing and reordering
Time is of the essence for busy students. Implementing features that ease hectic schedules is critical to bringing in new users onto the app.
Stack Stack automatically documents orders and organizes by date, allowing users to focus on sharing and reordering
Time is of the essence for busy students. Implementing features that ease hectic schedules is critical to bringing in new users onto the app.
Stack Stack automatically documents orders and organizes by date, allowing users to focus on sharing and reordering
Time is of the essence for busy students. Implementing features that ease hectic schedules is critical to bringing in new users onto the app.
College campuses can feel small. Share your voice safely with ghost mode and mask mode
Encourage sharing by granting privacy when needed
Mask mode allows you to post while covering your name with general info about your major and school year
Ghost mode leaves you completely anonymous (but no more posting)
College campuses can feel small. Share your voice safely with ghost mode and mask mode
Encourage sharing by granting privacy when needed
Mask mode allows you to post while covering your name with general info about your major and school year
Ghost mode leaves you completely anonymous (but no more posting)
College campuses can feel small. Share your voice safely with ghost mode and mask mode
Encourage sharing by granting privacy when needed
Mask mode allows you to post while covering your name with general info about your major and school year
Ghost mode leaves you completely anonymous (but no more posting)
$300/month spent on dining out
Is the average number for college students across the nation
$300/month spent on dining out
Is the average number for college students across the nation
$300/month spent on dining out
Is the average number for college students across the nation
70% of students stressed about finances
Students worried about their ability to afford a social life on top of all other expenses
70% of students stressed about finances
Students worried about their ability to afford a social life on top of all other expenses
70% of students stressed about finances
Students worried about their ability to afford a social life on top of all other expenses
Earn rewards on each purchase that can be redeemed for discounts
Akin to "cash back" for every purchase. For most students, finances are a concern. Introducing the opportunity for discounts eases the hesitancy of trying a new online ordering app.
Earn rewards on each purchase that can be redeemed for discounts
Akin to "cash back" for every purchase. For most students, finances are a concern. Introducing the opportunity for discounts eases the hesitancy of trying a new online ordering app.
Earn rewards on each purchase that can be redeemed for discounts
Akin to "cash back" for every purchase. For most students, finances are a concern. Introducing the opportunity for discounts eases the hesitancy of trying a new online ordering app.
Track spending habits and progress towards redeeming in-app coins for cash
Keep record of your restaurant spending habits and how many coins you are accumulating. Coins are color coded based on restaurant type
Track spending habits and progress towards redeeming in-app coins for cash
Keep record of your restaurant spending habits and how many coins you are accumulating. Coins are color coded based on restaurant type
Track spending habits and progress towards redeeming in-app coins for cash
Keep record of your restaurant spending habits and how many coins you are accumulating. Coins are color coded based on restaurant type
Redeem coupons to save on your final order. Order with friends to increase the number of coupons that can be redeemed together.
More money saved, less problems
Redeem coupons to save on your final order. Order with friends to increase the number of coupons that can be redeemed together.
More money saved, less problems
Redeem coupons to save on your final order. Order with friends to increase the number of coupons that can be redeemed together.
More money saved, less problems
About 70% of consumers prefer sharing meals. There's social benefit to sharing meals and campus culture presents an ideal opportunity to connect the digital with the physical.
In a survey done by Fortune Well found that sharing a meal helps individuals reduct stress and connect with others. This provided opportunities in-app to support the development and incentivizing of of group orders
About 70% of consumers prefer sharing meals. There's social benefit to sharing meals and campus culture presents an ideal opportunity to connect the digital with the physical.
In a survey done by Fortune Well found that sharing a meal helps individuals reduct stress and connect with others. This provided opportunities in-app to support the development and incentivizing of of group orders
About 70% of consumers prefer sharing meals. There's social benefit to sharing meals and campus culture presents an ideal opportunity to connect the digital with the physical.
In a survey done by Fortune Well found that sharing a meal helps individuals reduct stress and connect with others. This provided opportunities in-app to support the development and incentivizing of of group orders
Food is better with friends. Go from sharing about your favorite meal online to sharing your favorite meal with friends.
Encourage users to invite their friends and order together. Group orders also play a critical role in building strong social ties for restaurants and students alike.
Food is better with friends. Go from sharing about your favorite meal online to sharing your favorite meal with friends.
Encourage users to invite their friends and order together. Group orders also play a critical role in building strong social ties for restaurants and students alike.
Food is better with friends. Go from sharing about your favorite meal online to sharing your favorite meal with friends.
Encourage users to invite their friends and order together. Group orders also play a critical role in building strong social ties for restaurants and students alike.
The more [discounts] the merrier
Increase discounts by inviting more friends to your order
The more [discounts] the merrier
Increase discounts by inviting more friends to your order
The more [discounts] the merrier
Increase discounts by inviting more friends to your order
Snack Stack.
Conceptual app design. Snack Stack started off as a redesign I did for a Snackpass interview but developed into something greater after I took more creative liberties to enhance the social features of the app.
