Christine Gu

Contact

Christine Gu

Contact

Christine Gu

Contact

Grocery Playing Cards

'26

Context

Went to the grocery store and felt whimsy

Interested in more?

QR code bet slips

Share and send bet slips with easee

purple white and orange light

Conceptual

2023

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

Grocery Playing Cards

'26

Context

Went to the grocery store and felt whimsy

Interested in more?

QR code bet slips

Share and send bet slips with easee

purple white and orange light

Conceptual

2023

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

Grocery Playing Cards

'26

Context

Went to the grocery store and felt whimsy

Interested in more?

QR code bet slips

Share and send bet slips with easee

purple white and orange light

Conceptual

2023

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

2026

2026

Home

2026