This project grew out of a conversation with my Product Manager about enhancing the win/loss experience on Yahoo Fantasy Sports. As someone relatively new to the sports world, I brought a fresh perspective — and a genuine frustration. The app felt overwhelming. Too many players, too many charts, and no clear place to start. I just wanted a quick summary: how did my team do, who showed up, and who let me down?

That frustration became a design brief. After auditing the weekly fantasy experience end-to-end — team formation, trades, and results — we zeroed in on the win/loss module as the biggest missed opportunity. At the time, it was little more than a pop-up that told you if you won or lost, paired with an ad and some half-baked confetti. Functional, but forgettable.

I saw an opportunity to turn a moment users wanted to dismiss into one they actually wanted to sit with — a result that felt earned, a breakdown worth reading, and an experience that rewarded the week's investment. The redesigned module went on to break revenue records and meaningfully increase user activity.