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Christine Gu

Product Designer

Side Quests

Side Quests

'22-

'22-

purple white and orange light
purple white and orange light
purple white and orange light

Context

As brands chase higher margins, quality fibers are replaced with synthetics, while prices continue to rise and durability declines. Consumers are paying more—for less.


I designed and prototyped Stitch from idea to app to answer one question: How can we empower everyday consumers to make better clothing purchases?

Tools

Figma, Origami Studio

Timeline

Aug 2023 - Sept 2023

purple white and orange light
purple white and orange light

How it works

I wanted to make the material makeup of each garment clear and easy to access, so customers always knew exactly what they were paying for.


Users can search for a clothing item by name or upload a photo to instantly see its material breakdown.

purple white and orange light
purple white and orange light
purple white and orange light

I won’t tell you what to wear—but I’ll tell you what you’re wearing

Fabric and material composition directly affect a garment’s quality and long-term durability, and environmental factors play a role as well. Having the right information makes it easier to make better purchasing decisions.

purple white and orange light
purple white and orange light

Side Quests

'22-

purple white and orange light
purple white and orange light
purple white and orange light

Context

As brands chase higher margins, quality fibers are replaced with synthetics, while prices continue to rise and durability declines. Consumers are paying more—for less.


I designed and prototyped Stitch from idea to app to answer one question: How can we empower everyday consumers to make better clothing purchases?

Tools

Figma, Origami Studio

Timeline

Aug 2023 - Sept 2023

purple white and orange light
purple white and orange light

How it works

I wanted to make the material makeup of each garment clear and easy to access, so customers always knew exactly what they were paying for.


Users can search for a clothing item by name or upload a photo to instantly see its material breakdown.

purple white and orange light
purple white and orange light
purple white and orange light

I won’t tell you what to wear—but I’ll tell you what you’re wearing

Fabric and material composition directly affect a garment’s quality and long-term durability, and environmental factors play a role as well. Having the right information makes it easier to make better purchasing decisions.

purple white and orange light
purple white and orange light

2026

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