Winning Yahoo Fantasy
Designing a win/loss module.
Designing a win/loss module.
Designing a win/loss module.
Context
Context
Context
Fantasy sports is a type of game that asks sports fans the question, “if you could create your own sports teams, who would you choose”?
Participants can challenge friends and colleagues in private leagues, or play against anyone on the platform in public leagues.
For this project, I crafted data-driven features that were fun and educational in efforts to appeal to newer audiences and increase sponsorship revenue
Fantasy sports is a type of game that asks sports fans the question, “if you could create your own sports teams, who would you choose”?
Participants can challenge friends and colleagues in private leagues, or play against anyone on the platform in public leagues.
For this project, I crafted data-driven features that were fun and educational in efforts to appeal to newer audiences and increase sponsorship revenue
Role
Role
Role
Product Design, Prototyping
Product Design, Prototyping
Tools
Tools
Tools
Figma, Origami Studio, Adobe CC
Figma, Origami Studio, Adobe CC
Timeline
Timeline
Timeline
November 2023 - February 2024
November 2023 - February 2024
How to win fantasy sports.
How to win fantasy sports.
How to win fantasy sports.
A step-by-step walkthrough.
A step-by-step walkthrough.
A step-by-step walkthrough.
Step 1: Find your why
Step 1: Find your why
Step 1: Find your why
Public leagues on Yahoo Fantasy experience pretty substantial churn rates compared to their private league counterparts
Public leagues on Yahoo Fantasy experience pretty substantial churn rates compared to their private league counterparts
Public leagues on Yahoo Fantasy experience pretty substantial churn rates compared to their private league counterparts
[Exact numbers are redacted for legal purposes]
[Exact numbers are redacted for legal purposes]
[Exact numbers are redacted for legal purposes]
Step 2: Understand the field
Step 2: Understand the field
Step 2: Understand the field
What main pain points are users facing in public leagues that is causing them to lose engagement in throughout the season?
What main pain points are users facing in public leagues that is causing them to lose engagement in throughout the season?
What main pain points are users facing in public leagues that is causing them to lose engagement in throughout the season?
How might we increase public league engagement by finding opportunities for newer users to better understand their teams?
How might we increase public league engagement by finding opportunities for newer users to better understand their teams?
How might we increase public league engagement by finding opportunities for newer users to better understand their teams?
Do your research on players
Do your research on players
Do your research on players
Stay up to date on player rankings, injuries, and team dynamics
Stay up to date on player rankings, injuries, and team dynamics
Stay up to date on player rankings, injuries, and team dynamics
Stay flexible while drafting your team
Stay flexible while drafting
Stay flexible while drafting your team
Have a game plan but be ready to adapt
Have a game plan but be ready to adapt
Have a game plan but be ready to adapt
Keep an eye out for the waiver wire
Keep an eye out for the waiver wire
Keep an eye out for the waiver wire
Some of the best players might go undrafted but emerge as valuable assets
Some of the best players might go undrafted but emerge as valuable assets
Some of the best players might go undrafted but emerge as valuable assets
Influencing user flows
Influencing user flows
Influencing user flows
Step 3: Know the player
Step 3: Know the player
Step 3: Know the player
I asked users and colleagues what specific details they valued most when analyzing fantasy players.
I asked users and colleagues what specific details they valued most when analyzing fantasy players.
I asked users and colleagues what specific details they valued most when analyzing fantasy players.
Fantasy Points
Fantasy Points
Fantasy Points
Provide context to player over or under performing
Provide context to player over or under performing
Can be implemented across all fantasy sports
Can be implemented across all fantasy sports
Player News
Player News
Player News
Gives context to overall player performance
Gives context to overall player performance
Redirects users away from Yahoo Fantasy
Redirects users away from Yahoo Fantasy
Player Statistics
Player Statistics
Player Statistics
Gives context to how points are calculated
Gives context to how points are calculated
Custom code needed for different sport types
Custom code needed for different sport types
Step 4: Warming up
Step 4: Warming up
Step 4: Warming up
How might I present more information about the public league user's fantasy team?
How might I present more information about the public league user's fantasy team?
How might I present more information about the public league user's fantasy team?
I began by drawing some "north star" iterations (and then iterating again and again and again and again)
I began by drawing some "north star" iterations (and then iterating again and again and again and again)
I began by drawing some "north star" iterations (and then iterating again and again and again and again)
[Not all iterations are shown here, just the ones that has the biggest influence]
[Not all iterations are shown here, just the ones that has the biggest influence]
[Not all iterations are shown here, just the ones that has the biggest influence]
Card swipes
Card swipes
Card swipes
Opportunity to share more matchup info to users
Opportunity to share more matchup info to users
Not enough data for what info users want surfaced
Not enough data for what info users want surfaced
Card stack
Card stack
Card stack
Allows users to easily shuffle and go back to cards
Allows users to easily shuffle and go back to cards
Interaction is not common. Users might be confused
Interaction is not common. Users might be confused
Envelope expansion
Envelope expansion
Envelope expansion
Feels more personal and users can easily view cards
Feels more personal and users can easily view cards
High level of effort for eng. to build the envelope
High level of effort for eng. to build the envelope
Step 5: Learn and strategize
Step 5: Learn and strategize
Step 5: Learn and strategize
I took feedback from the design, product, and engineering teams and iterated accordingly
I took feedback from the design, product, and engineering teams and iterated accordingly
I took feedback from the design, product, and engineering teams and iterated accordingly
[Not all iterations are shown here, just the ones that has the biggest influence]
[Not all iterations are shown here, just the ones that has the biggest influence]
[Not all iterations are shown here, just the ones that has the biggest influence]
Horizontal scroll
Horizontal scroll
Horizontal scroll
Easy access to more cards. Conventional interactions.
Easy access to more cards. Conventional interactions.
Gives cards room to scale up in information
Gives cards room to scale up in information
Center expansion
Center expansion
Allows for more cards and conventional interaction
Allows for more cards and conventional interaction
Matchup results should be first and top/left, not center
Matchup results should be first and top/left, not center
Vertical scroll
Vertical scroll
Vertical scroll
Easy access to more cards. Conventional interactions
Easy access to more cards. Conventional interactions
Difficult to increase information space on cards
Difficult to increase information space on cards
Make it “pop” with confetti
Make it “pop” with confetti
Make it “pop” with confetti
The team wanted confetti. They asked, I delivered.
The team wanted confetti. They asked, I delivered.
The team wanted confetti. They asked, I delivered.
Step 5: Lean into success
Step 5: Lean into success
Step 5: Lean into success
Not only was this feature popular with beta users and internal team members, there was also a sales opportunity to scale these modules for revenue.
Not only was this feature popular with beta users and internal team members, there was also a sales opportunity to scale these modules for revenue.
Not only was this feature popular with beta users and internal team members, there was also a sales opportunity to scale these modules for revenue.
[For legal purposes I have used my own logo and brand for demo]
[For legal purposes I have used my own logo and brand for demo]
[For legal purposes I have used my own logo and brand for demo]
Tier 1 Matchup Package
Tier 1 Matchup Package
Tier 1 Matchup Package
Generic confetti
Generic confetti
Opportunity to add custom GAM ad to the card
Opportunity to add custom GAM ad to the card
Tier 2 Matchup Package
Tier 2 Matchup Package
Tier 2 Matchup Package
Custom confetti colors
Custom confetti colors
Opportunity to add custom GAM ad to the card
Opportunity to add custom GAM ad to the card
Tier 3 Matchup Package
Tier 3 Matchup Package
Tier 3 Matchup Package
Custom confetti colors with logo
Custom confetti colors with logo
Opportunity to add custom GAM ad to the card
Opportunity to add custom GAM ad to the card
What difference was made?
User engagement
User engagement
~500,000 users
+ 8%
+ 8%
Increase in the number of drafted users with account activity
Increase in the number of drafted users with account activity
Increase in the number of drafted users with account activity
