Christine Gu

Contact

Christine Gu

Contact

Christine Gu

Contact

Affirm Jacks

'22-

Context

Fake cereal company I created. Originally inspired by Off-White x Typoe

Interested in more?

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Bet matching

1 system redesign. 30% increase in bets matched. 20% increase in average handle

purple white and orange light

Wagr

2022

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

Affirm Jacks

'22-

Context

Fake cereal company I created. Originally inspired by Off-White x Typoe

Interested in more?

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Bet matching

1 system redesign. 30% increase in bets matched. 20% increase in average handle

purple white and orange light

Wagr

2022

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

Affirm Jacks

'22-

Context

Fake cereal company I created. Originally inspired by Off-White x Typoe

Interested in more?

HelloFresh extended funnel

A smarter funnel. 3% net conversions, 5% gross conversions

purple white and orange light

HelloFresh

2025

Winning fantasy sports

Module redesign. 11% increase in user activity. $5mil+ in expected ad revenue

purple white and orange light

Yahoo! Sports

2023

Bet matching

1 system redesign. 30% increase in bets matched. 20% increase in average handle

purple white and orange light

Wagr

2022

Interested in building something together?

Let’s collaborate

Email

LinkedIn

Resume

Get in touch

Open to new ideas :)

2026

2026

2026

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